Membership Campaign

These were some of the graphics for the September 2016 membership campaign. I created the overall visual identity for the campaign, including all the supporting visual elements needed. The goal of the membership campaign was to bring in new members, increase program participants, and spread YMCA’s name and message throughout the community.

Role + Responsibilities
Art Direction
Graphic Design
Production

Results
This campaign brought in 1,344 new memberships and reached over 1,154,916 people.

SELL SHEET, AND PACKAGING

These are materials for the Serta iComfort line.

The sell sheet was created for the retail sales associate. It highlights the key features of the iComfort line along with Adjustable Foundations on the back.

This is packaging designed for the iComfort line of pillows. The packaging explained the key features of the pillows to help guide the consumer during the in-store shopping process.

Role + Responsibilities
Photoshoot Art Direction
Graphic Design
Production

Identity

This was a logo and stationery set for an interior design firm. My intention for the logo was to be simplistic and modern to go along with the style of the interior design agency.

Role + Responsibilities
Art Direction
Design

Environmental Graphic

These are large scale graphics that are located in the lobby of the YMCA Center building. They highlight mission of the YMCA of Metro Chicago and show the reach the organization has throughout the Chicago land area.

Branding

This Oishii branding was created for a Japanese/Sushi restaurant, with a contemporary style. Oishii means delicious or tasty in Japanese.  A circular image was designed to represent sushi, “maki” a traditional Japanese sushi roll.  A brush stroke was used to incorporate the traditional Japanese calligraphy. The traditional brush stroke was then partnered with a clean, modern san serif typeface to bring forth the modern style and atmosphere within the restaurant.

The color black was incorporated due to the traditional black ink used in Japanese calligraphy. It is paired with chartreuse which is being utilized as an accent color. It was selected due to the feeling of freshness it gives off, alluding to the fresh ingredients used in the food and the healthy ingredients used in sushi and Japanese food.

Role + Responsibilities
Art Direction
Graphic Design

Logo Design & Marketing Materials

This is a logo redesign for the Lattof YMCA Synchronized Swim Team the Aquasprites. The logo had to use their current colors, green and purple, and visually show synchronized swimming.

I came up with a modern logo that incorporated water, the art of synchronized swimming that happens above the water and the hard work that is going on below the water.  I then implemented the logo on various collateral.

Holiday Card

The message for this holiday card was developed from my concept of creating unique snowflakes using the elements from the YMCA logo. The snowflakes are representative of the special individuals that make the YMCA community. The printed version of this holiday card had a metallic foil in every area that was medium blue giving a shimmer effect to the snowflakes.

Role + Responsibilities
Creative Direction
Graphic Design
Production

Event Materials

These materials were created for the Mission Advancement department for their new YXP event series. The event series included a guest speaker, as well as building tours. The goal event was to cultivate and engage donors in order to raise funds for YMCA programming and for the newly finished YMCA Center in Chicago’s west loop.

The YMCA center and many of the Y’s programming are based out of Chicago therefore I created materials with a Chicago theme. My goal was to give the materials their own unique look and identity that could be carried out at future YXP events, all while staying within the strict YMCA brand standards.

Role + Responsibilities
Art Direction
Graphic Design
Production

Logo & Social Media Graphic

This is a logo design and subsequent materials created for Don Abel & Rene Distribution company. The company is a liquor distributor specializing in artisan mezcal from all over Mexico. They wanted a logo that incorporated Mezcal and Oaxaca imagery while also being subtle enough that it could apply to all Mezcal.