experience

Senior Digital Designer
PerkSpot
January 2023-present

Creative Leader
Ikonix
May 2017-September 2022

Graphic Designer
Ikonix USA
May 2017-current

Designed and elevated marketing materials and websites for Ikonix and its three brands.
Directed creative and web projects ensuring deadlines are met, branding is adhered to, and project budgets are maintained.
Lead, trained, and guided, the creative/web team members, through thoughtful constructive feedback, hands-on training, quarterly huddles, and yearly reviews.
Managed agency partners and creative resources to ensure work is on time, on brand, on time, and within budget.
Identified issues and recommends creative and web improvements.
Managed creative, web, e-Commerce and print budgets.
Created UI/UX designed, and lead site creation for three e-commerce sites, increased web revenue 300% over old sites, and 28% of orders are placed by new customers.
Worked with communications, sales, customer care, and application teams to understand their needs in order to develop effective web and creative solutions.

Designed and evolved a variety of print and digital assets including: catalogs, ads, emails, social media graphics, mockups, webpages, and motion graphics.
Self-managed creative projects from concept to completion including brainstorming, research, design, production, prioritization and meeting deadlines.
Collaborated with every team to help them solve problems through strategic marketing solutions, while providing thoughtful observations, and contributions.
Partner with Copywriters, Applications, and Magento partner to ensure website design follows best practices, optimizes messaging and is technically accurate.
Established, built and wrote visual style guide, and brand framework for Ikonix.
Organized, captured, and edited product photo and video shoots.
Managed multiple creative projects at once with competing deadlines.
Collaborated with every team to help them solve problems through strategic marketing solutions, while providing thoughtful recommendations.

Graphic Designer
YMCA Metro Chicago
May 2015-January 2017

Developed and executed design items for the 23 Chicago-land locations.
Conceptualized innovative and creative designs while working within the YMCA brand guidelines.
Designed a variety of print and web materials including: direct mailers, signage, advertisements, digital media, brochures, social media assets, and infographics.
Prioritizes projects and manages workload in accordance with project schedules while ensuring quality and accuracy of final deliverables.
Collaborated with photographers and videographers to create marketing assets.
Consulted with various departments to conceptualize and understand the goals and objectives of a project, in order to design compelling materials.
Presented creative concepts with rationale and strategy to support the design to senior leaders and  incorporated feedback as necessary. 
Conceptualized, designed, and executed integrated campaigns in partnership with copy-writers, social media team, and membership teams.
Art-directed photographers and videographers to capture imagery for materials.

Senior Graphic Designer
Serta International
June 2010-May 2015

Developed, designed, and coordinated marketing materials for all Serta departments, retailers, and plants nationwide while maintain brand authenticity.
Designed for all Serta brands including: Perfect Sleeper, iComfort and Sertapedic.
Produced a variety of print and digital materials including: sales collateral, packaging, brochures, advertisements, store signage, packaging, catalogs, and web graphics
Managed multiple projects from concept to completion, in accordance with project
schedules while ensuring the integrity final deliverables.
Collaborated with multiple business areas and leadership to brainstorm, conceptualize, and design graphics for multiple national marketing campaigns.
Managed photography and video shoots from start to finish; by developing look and feel, planning, photo direction, product coordination, and talent casting.
Art directed photoshoots in-person and virtually for: Macy’s, QVC, HSN and Exchange.
Lead designer on multiple national retail accounts: AAFES, Mattress Firm, JCP.Worked with clients to define and solve marketing and communication issues.Managed photography and commercial shoots from start to finish; by developing look and feel, planning, photo direction, product coordination, and talent casting.